Logo redesign

We are evolving and growing... all of us. We are maturing. At the moment, we as a company have also reached the stage of important visual changes that will be part of our products in the coming years. Everything has clear shapes and contours and we think it's the right time to finally share it with you - we are happy (and proud) to announce a significant change in our visual identity.

After ten years, it's time for a logo refresh that reflects the evolution of our products, values and goals. The new logo, which we will begin using on December 1, 2024, is the result of careful collaboration with graphic designer and illustrator Martin Sodomka. 

Why did we decide to change?   

The logo is an important element that represents our brand and communicates with the outside world. Over time, the existing one started to seem less suitable for modern marketing. The common goal was to create a visual that better matched the character of the company, while making it easier to promote the company in the B2B and end market. 

And that, dare I say, we succeeded.

What changes does the new logo bring? 

The logo change is in three main areas:   

1. Shortening the name
   
   
      The new logo uses the shortened name POLAK (instead of POLAK CZ), which better corresponds to informal communication and at the same time emphasizes our family roots, referring to the founder's name. Exactly how we and you use the name in reality. Plain and simple - Polak is a manufacturer of workshop furniture/assembled halls.
    
2. Branding 
   
   
      The visualisation of the logo is based on the basic square shape that is characteristic of our metal products. The top left corner of the square is broken by a second square at a 45° angle, the contour of which stylizes the letter "P". This letter is complemented by a triangle - an arrow pointing forward. This symbolises our dynamism and our desire to always be one step ahead (which, thankfully, we still manage to do).
    
3. A more modern colour scheme and typography
   
   
      The new logo boasts a legible and compact POLAK lettering in a line of constant thickness. The intention was for a fresh and modern look that matches our technologically advanced products.
    

What does the logo change mean for you - our customers? 

The new logo is more than just a visual change. It reflects our commitment to providing modern, quality and precision products, whether it's metal workshop furniture or prefabricated halls. We believe this fresh wind in our sails will help us communicate our vision even better and take us one step closer to new and existing customers.

We thank you for your long term support and look forward to the next new chapter.